U.S.: frozen ready-made meals consumption by generation 2024

According to a survey conducted in the United States in 2024, consumption of frozen ready-made meals varied across different generations. Generation X, that is those born between 1965 and 1979, were the heaviest consumers as 37 percent stated to consume frozen ready-made meals on a regular basis. Conversely Generation Z, born between 1995 and 2012, showed the lowest consumption with a 29 percent share.

Share of individuals who have consumed frozen ready-made meals in the United States in 2024, by generation

Characteristic	Share of respondents
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Number of respondents

60,869 respondents

Age group

18-64 years

Special properties

U.S. resident online population

Supplementary notes

During the survey, the question was phrased as follows: "Which of these groceries do you consume regularly?" Respondents were presented with a list of several grocery items and could give multiple answers.

Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.

If you need more information, you can have a look at the Consumer Insights Methodology.

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