Italy: digital ad spending per internet user

This timeline presents the digital advertising expenditure per internet user in Italy in 2017 and 2025. According to the source digital advertising spending in the Italy amounted to 91.31 U.S. dollars per internet user in 2020. The Statista Digital Market Outlook estimates that per user spending will increase to 136.94 U.S dollars by 2025.

Digital advertising spending per internet user in Italy from 2017 to 2025 (in U.S. dollars)

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Supplementary notes

Data provided by Statista Market Outlook are estimates
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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