Argentina: digital buyer penetration 2017-2025

In 2021, the e-commerce market in Argentina experienced a penetration rate of 58.4 percent from digital buyers. According to estimates of the Statista Digital Market Outlook, the penetration rate in this market is expected to increase in the coming years reaching a predicted value of 61.9 percent in 2025.

Digital buyer penetration rate in Argentina from 2017 to 2025

Characteristic	Share of individuals
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

A detailed methodology can be found on the Statista Market Outlook.

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