Europe: share of mobile in digital ad spending 2025

In 2020, mobile ad spending accounted for 44 percent of digital advertising spending in Europe, up from 41 percent in 2019. The Statista Digital Market Outlook estimates that this share will increase further in the next few years and reach 53 percent by 2025.

Share of mobile in digital advertising spending in Europe from 2017 to 2025

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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