In 2022, social media advertising is expected to be the mobile advertising format with the highest spending in Canada, at approximately 3.08 billion U.S. dollars. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Mobile advertising spending in Canada from 2018 to 2026, by format
(in billion U.S. dollars)
Characteristic
Search
Video
Banner
Social media
Classifieds
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Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (June 23, 2022). Mobile advertising spending in Canada from 2018 to 2026, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/forecasts/376125/mobile-advertising-spending-canada-by-category
Statista. "Mobile advertising spending in Canada from 2018 to 2026, by format (in billion U.S. dollars)." Chart. June 23, 2022. Statista. Accessed July 06, 2022. https://www.statista.com/forecasts/376125/mobile-advertising-spending-canada-by-category
Statista. (2022). Mobile advertising spending in Canada from 2018 to 2026, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/forecasts/376125/mobile-advertising-spending-canada-by-category
Statista. "Mobile Advertising Spending in Canada from 2018 to 2026, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/forecasts/376125/mobile-advertising-spending-canada-by-category
Statista, Mobile advertising spending in Canada from 2018 to 2026, by format (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/376125/mobile-advertising-spending-canada-by-category (last visited July 06, 2022)
