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Industry revenue of »retail sale of cosmetic and toilet articles« in Croatia 2011-2023

Croatia is still dealing with the after effects from the 2008 Eurozone crisis. The economic downturn has resulted in lower consumer spending, weakened business confidence and a decline in the number of enterprises in the manufacturing sector. This has impacted the cosmetic and toilet articles retail sector, with revenues declining from 359 million U.S. dollars in 2011 to 346 million U.S. dollars in 2019. The consumption value of cosmetics and personal care products in the country amounted to 372 million euros in 2018, amongst the least in the EU. The Croatian subsidiary of Loreal, Unilever and Avon are amongst the biggest international players in the market. The largest domestic producers include Saponia, Neva and Labud.

However, the short to medium term augers well for the sector as the outbreak of the corona virus has resulted in a surge in demand for products such as hand sanitizers, liquid soaps and tissue papers. In fact, the MOL Group has recently launched a new production facility in the country, which is expected to produce nearly 50,000 litres of sanitizer a day.

Industry revenue of »retail sale of cosmetic and toilet articles« in Croatia from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Croatia. The industry “retail sale of cosmetic and toilet articles in specialised stores“ has the code “G4775“.

Details on the methodology can be found here.

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