Industry revenue of »retail sale in non-specialised stores with food« in Hungary 2011-2023

Revenues of the non-specialised stores with food in Hungary are expected to only witness tepid growth between 2016-2023, as online players are chipping into their shares. In 2019, seven percent of individuals purchased groceries online and this number is projected to rise rapidly in the short to medium term, as a consequence of the coronavirus outbreak. In fact, according to a survey conducted by Reacty Digital, 51 percent of the respondents said that they would be purchasing groceries from Tesco’s online store in the short term. Moreover, online food delivery apps and aggregator platforms such as Delivery Hero and takeaway.com are also gaining rapid popularity, owing to their robust delivery logistics and attractive pricing strategies, which is set to further impact the industry.

In terms of online net sales in the food and beverage segment, the Hungarian subsidiary of Tesco, tesco.au is the leader, with sales over 85 million U.S. dollars in 2019. Auchan.hu and spar.hu follow suit respectively.

Industry revenue of »retail sale in non-specialised stores with food« in Hungary from 2011 to 2023

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Sources

Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Hungary. The industry “retail sale in non-specialised stores with food, beverages or tobacco predominating“ has the code “G4711“.

Details on the methodology can be found here.

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