Spain: search ad spending by device 2018-2027

Over the last two observations, the ad spending is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2018 to 2027. It is estimated that the ad spending is continuously rising in all segments. In this regard, the Search Advertising Mobile segment achieves the highest value of 1.6 million U.S. dollars in 2027.

Find other insights concerning similiar markets and segments, such as a comparison of share of revenue generated via desktop purchases in the United States and a comparison of ad spending in the United States.

Digital search advertising spending in Spain from 2018 to 2027, by device (in million U.S. dollars)

Characteristic	Search Advertising Mobile	Search Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors.

Google Ads is currently the biggest provider of Search Advertising on the market.

Not included are revenues generated through Search Engine Optimization (SEO).

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Spanish

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