U.S.: digital video games penetration rate 2017-2027

The user penetration in the in-game advertising segment of the media market in the United States was forecast to continuously increase between 2023 and 2027 by in total 3.8 percentage points. The user penetration is estimated to amount to 51.87 percent in 2027.Find further information concerning the Media market and its segments. Here you can find the revenue concerning the traditional TV & home video segment of the media market in Poland and the revenue concerning the ebooks segment of the media market worldwide.

Penetration rate of the digital video games market in the United States from 2017 to 2027

Characteristic	User penetration rate
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excluding physical video games

Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Video Games are defined as fee-based video games distributed over the internet. Download games include downloads of full versions for gaming consoles and PCs (installation required), mobile games for smartphones and tablet devices (paid app downloads and in-app-purchases), paid and free-to-play online games that can be either played directly in the internet browser or are installed by customers (as subscriptions or as components of in-game purchases), and subscription-based gaming networks such as Xbox Live Gold, PlayStation Plus, and Nintendo Switch Online. Physical video game sales and demo/trial versions are not included.

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