The United States is leading the ranking by ad spending in the 'Banner Advertising' segment of the digital advertising market, recording 57.8 billion U.S. dollars. Following closely behind is China with 38 billion U.S. dollars, while Germany is trailing the ranking with 3.3 billion U.S. dollars, resulting in a difference of 54.5 billion U.S. dollars to the ranking leader, the United States.
Data provided by Statista Market Insights are estimates.Definition: Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.
Additional information: Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook
Statista. "Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars)." Chart. November 21, 2023. Statista. Accessed October 11, 2024. https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook
Statista. (2023). Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook
Statista. "Digital Banner Advertising Spending in Selected Countries Worldwide in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook
Statista, Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook (last visited October 11, 2024)
Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/460708/banner-advertising-revenue-countries-digital-market-outlook