Digital Market Outlook: U.S. digital video ad spending growth by device 2027

In 2027, the ad spending growth is forecast to significantly decrease in all segments compared to the previous time point. In line with the decreasing trend, the revenue growth experiences their lowest value in all segments towards the end of the observations. Specifically, the segment Video Advertising Desktop should be mentioned, as it provides the lowest value with -2.93 percent.

Find other insights concerning similiar markets and segments, such as a comparison of share of revenue generated via desktop purchases in Vietnam and a comparison of revenue in the United Kingdom.

Digital video advertising spending growth in the United States from 2019 to 2027, by device

Characteristic	Video Advertising Mobile	Video Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

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