U.S.: video advertising ad spending per internet user 2018-2027

The average ad spending per internet user (ARPU) in the video advertising segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2027 by in total 75.7 U.S. dollars (+30.69 percent). After the fourth consecutive increasing year, the ad spending per internet user is estimated to reach 322.33 U.S. dollars and therefore a new peak in 2027. Notably, the average ad spending per internet user (ARPU) of the video advertising segment of the digital advertising market was continuously increasing over the past years.

Find other key market indicators concerning the video advertising segment of the digital advertising market in the United States, such as ad spending and ad spending growth.

Ad spending per internet user of the video advertising market in the United States from 2018 to 2027 (in U.S. dollars)

Characteristic	Average spending per internet user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

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