The ad spending growthin the 'Social Media Advertising' segment of the digital advertising market in the United Kingdom was forecast to continuously decrease between 2023 and 2028 by in total 6.4 percentage points. After the fifth consecutive decreasing year, the indicator is estimated to reach 1.49 percent and therefore a new minimum in 2028.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Revenue growth of social media advertising in the United Kingdom from 2019 to 2028 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk
Statista. "Revenue growth of social media advertising in the United Kingdom from 2019 to 2028." Chart. November 21, 2023. Statista. Accessed December 12, 2024. https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk
Statista. (2023). Revenue growth of social media advertising in the United Kingdom from 2019 to 2028. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk
Statista. "Revenue Growth of Social Media Advertising in The United Kingdom from 2019 to 2028." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk
Statista, Revenue growth of social media advertising in the United Kingdom from 2019 to 2028 Statista, https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk (last visited December 12, 2024)
Revenue growth of social media advertising in the United Kingdom from 2019 to 2028 [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/461865/social-media-advertising-revenue-growth-digital-market-outlook-uk