United Kingdom (UK): video advertising revenue growth 2018-2027

The ad spending growthin the 'Video Advertising' segment of the digital advertising market in the United Kingdom was forecast to continuously decrease between 2023 and 2027 by in total 7.2 percentage points. After the fourth consecutive decreasing year, the indicator is estimated to reach 2.13 percent and therefore a new minimum in 2027.

Find other key market indicators concerning the ad spending and average ad spending per internet user (ARPU).

Revenue growth of the video advertising market in the United Kingdom from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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