Fashion e-commerce users in Italy 2019-2027

The number of users is forecast to experience significant growth in all segments in 2027. This reflects the overall trend throughout the entire forecast period from 2019 to 2027. It is estimated that the user number is continuously rising in all segments. In this regard, the Footwear segment achieves the highest value of 30.42 million users in 2027.

Find other insights concerning similiar markets and segments, such as a comparison of number of users in the United Kingdom and a comparison of revenue in Colombia.

Number of Fashion e-commerce users in Italy from 2019 to 2027, by segment (in millions)

Characteristic	Footwear	Apparel	Accessories
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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