The e-commerce market category “Furniture & Appliances” is composed of the digital sale of furniture, kitchens, and household goods (e.g., kitchen accessories, bathroom accessories, and home textiles), as well as electronic household appliances (e.g., washing machines, dishwashers, and coffee machines) for the end user. Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Overview
Category benchmarks
Users
Consumption
Leading online retailers
Leading brand profiles
Further related statistics
