Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2017

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Traditional advertising spending*Digital marketing spending
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About This Statistic

The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2017. In February 2017, responding marketers stated that their digital marketing budgets would grow by 14.6 percent in the following 12 months, while offline advertising expenses would increase by 0.6 percent in the same time period.

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