About one fifth of UK consumers at the age of 18+ who read in their free time and bought a book in the last 12 months use e-reading devices on a more or less daily basis while more than 10% of the respondents use them to go through the digital version of their favorite books, magazines or any other piece of writing several times per week.
When it comes to reading e-books, most of the UK respondents prefer e-readers over tablets or smartphones . Some of these devices offer a waterproof design which might, combined with their slick layout, make e-readers the perfect companion on the go.
Having said that, not all respondents are accustomed to using an e-reading device: More than one third of UK readers have never used an e-reading device . The reasons for choosing printed books are numerous but the most common one is that respondents favor the experience of reading through an actual, physical book. In fact, 64% of readers in the UK stated that they would feel sad if the book market ran out of print books.
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Statista. (August 1, 2017). How often do you use e-reading devices? [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/forecasts/739642/uk-consumers-usage-of-e-reading-devices
Statista. "How often do you use e-reading devices?." Chart. August 1, 2017. Statista. Accessed April 12, 2021. https://www.statista.com/forecasts/739642/uk-consumers-usage-of-e-reading-devices
Statista. (2017). How often do you use e-reading devices?. Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/forecasts/739642/uk-consumers-usage-of-e-reading-devices
Statista. "How Often Do You Use E-reading Devices?." Statista, Statista Inc., 1 Aug 2017, https://www.statista.com/forecasts/739642/uk-consumers-usage-of-e-reading-devices
Statista, How often do you use e-reading devices? Statista, https://www.statista.com/forecasts/739642/uk-consumers-usage-of-e-reading-devices (last visited April 12, 2021)