Sex toy ownership of female consumers in the U.S. 2017

As of 2017, 65% of the American female respondents at the age of 18 and older own sex toys, leaving almost one third of them not in possession of dildo, vibrator and co.

Size of the sex toy market worldwide
Sex toys are enjoyed in many parts of the world; however, the use of these items is still on the rise as they are gaining popularity all around the globe: While in 2015, the sex toy industry generated US$20 billion, five years later, in 2020, the size of the global sex toy market has increased to a total of US$31 billion.

Most commonly sold sex toys
As of 2015, vibrators are the most commonly sold sex toys in the world. Around 21% of all sex toys sold in 2015 were vibrators followed by rubber penises and cock rings. The sale of rubber vaginas made up roughly 9% of the global sex toy market while blindfolds and feathers accounted for close to 6%.
As for the American female respondents of 18 and older who have tried those before, there are in fact several reasons for using sex toys: from refreshing their sex lives to surprising their partners. Most respondents, however, stated that they use these products just for the sake of fun.

Do you own sex toys?

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Number of respondents

974 respondents

Age group

18 years and older

Special properties


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Statistics on "Sexuality in the U.S."

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