U.S. women's reasons to use sex toys 2017

The main reason of using sex toys amongst 59% of female consumers in the U.S. at the age of 18+ who have tried the stimulating items before, is for the sake of fun. Almost 50% of consumers use these products to add some flare to their sex lives while 20% stated that sex would be better when you throw erotic toys in the mix.

Sex toy ownership in U.S.
Gaining in popularity, the sex toy market’s value is expected rise up to US$31.3 billion in 2020 while, as of 2017, the share of American female consumers at the age of 18 and older who own a sex toy amounts to 65%.

Famous sex toys in the U.S.
Vibrators are usually the first choice when it comes to favorite types of sex toys among American female 18+ respondents who already used sex toys before. This is quite in line with the worldwide trend where vibrators’ sales made up 21.5% of the global sex toy market. Dildos are another popular choice amongst the respondents as 6 out of 10 are in possession of this sex toy type. A smaller number of consumers are into masturbators or strap-ons with 6% of the respondents owning these products.

For what reasons do you use sex toys?

Exclusive Corporate Account feature

To view this statistic you need a Corporate Account, which includes the following benefits

  • Access to all content
  • Download as XLS, PPT, PNG and PDF
  • Detailed source and background information
Corporate Account
$700 per month*
(billed annually)
* All products require an annual contract; Prices do not include sales tax.
Show detailed source information?
Register for free
Already a member?
Log in

Number of respondents

781 respondents

Age group

18 years and older

Special properties

Women who have tried sex toys

Use Statista now: unlimited access to all content

Statistics on "Sexuality in the U.S."

Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.