U.S. consumers' reasons for switching whisky brands 2017

What would make you switch your usual whisky brand?

by Alexander Kunst, last edited Aug 23, 2018
U.S. consumers' reasons for switching whisky brands 2017 This statistic shows the results of a survey conducted in the United States in 2017 on reasons for switching whisky brands. Some 26 percent of respondents stated that recommendations of friends/acquaintances would make them switch their usual whisky brand. The Survey Data Table for the Statista survey "Alcoholic Beverages in the United States 2017" contains the complete tables for the survey including various column headings.
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What would make you switch your usual whisky brand?

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Spirits brands: Johnnie Walker
Spirits brands: Johnnie Walker

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