People tend to develop brand loyalty after consuming the same beverage for quite some time. In case of whiskey, if consumers are content with the taste and smell of a certain product, they might not necessarily try out a new brand. But then, what are reasons for consumers to switch their usual whiskey brand?
More than one third of U.S. respondents – 21 and older – who buy whiskey would switch from their usual whiskey brands on special occasions. This can be a family gathering, a get-together with friends or any other occasion. 2nd in this ranking are respondents looking out for something new. Recommendations from friends or acquaintances are further reasons for over one fourth of the consumers to buy other than their standard product.
The fame of Indian whiskeys
As of 2019, four of the top five leading whiskey brands worldwide based on sales volumes are Indian. Officer’s Choice is currently the most popular brand of whiskey in the world having sold 34 million 9-liter cases of whiskey in 2018. 2nd on the list is McDowell’s No.1 followed by Imperial Blue and Royal Stag.
Indian whiskeys usually have a shorter maturing process and the warm climate conditions under which they are produced impart bold flavors to these particular beverages. When it comes to average per-capita consumption of whiskey , India is one of the leading whiskey consuming countries in the world, as of 2014.
What would make you switch your usual whisky brand?
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Statista. (September 5, 2017). What would make you switch your usual whisky brand? [Graph]. In Statista. Retrieved January 26, 2022, from https://www.statista.com/forecasts/746929/us-consumers-reasons-for-switching-whisky-brands
Statista. "What would make you switch your usual whisky brand?." Chart. September 5, 2017. Statista. Accessed January 26, 2022. https://www.statista.com/forecasts/746929/us-consumers-reasons-for-switching-whisky-brands
Statista. (2017). What would make you switch your usual whisky brand?. Statista. Statista Inc.. Accessed: January 26, 2022. https://www.statista.com/forecasts/746929/us-consumers-reasons-for-switching-whisky-brands
Statista. "What Would Make You Switch Your Usual Whisky Brand?." Statista, Statista Inc., 5 Sep 2017, https://www.statista.com/forecasts/746929/us-consumers-reasons-for-switching-whisky-brands
Statista, What would make you switch your usual whisky brand? Statista, https://www.statista.com/forecasts/746929/us-consumers-reasons-for-switching-whisky-brands (last visited January 26, 2022)