Revenue of the cosmetics market worldwide by country 2019

The Cosmetics segment covers decorative cosmetics that primarily serve as beauty products as opposed to products applied to the skin for cleansing and care. Cosmetics include make-up, nail varnish, and self-tanning products. Although previously weak, in recent years Cosmetics have shown significant growth, due to an increased need for personal expression and individuality. This trend has at least partly been driven by influencers on social media (mainly Youtube and Instagram) which highlights their importance in marketing those products. Major producers in this market are L'Oréal, Unilever, Procter & Gamble and Beiersdorf.