Household paper revenue by country worldwide 2020

China was the world leader in household paper products, in terms of revenue, in 2020 at 12.8 billion U.S. dollars. In the same year, India came second at 8.3 billion dollars.

Revenue of the household paper market worldwide in 2020, by country (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

Household Paper covers all kinds of tissue paper which are used for household care. Primarily this includes paper towels, table napkins, kitchen rolls and tablecloths. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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