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Revenue of the personal hygiene market worldwide, by country 2017

This statistic contains data on the revenue of the personal hygiene market by country in 2017. United States has the largest personal hygiene market with a revenue of 16,632.65 m.US$. For information on over 200 markets in up to 50 countries, please visit Consumer Market Outlook.

Revenue of the personal hygiene market worldwide by country in 2017

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Supplementary notes

The Personal Hygiene segment covers all products intended for personal cleansing such as soaps and syndets, shower gels, bathing products, deoderants, antiperspirants, and shaving products. Sales in this segment are driven more by price than brand awareness and in most markets it underperforms compared to other segments, however it has proved to be stable during times of financial crisis and shown a surprising vitality in recent years. The most important manufacturers are Procter & Gamble, Beiersdorf and Henkel.

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