Revenue of the personal hygiene market worldwide by country 2022

From the selected regions, the ranking by revenue in the shower & bath segment of the beauty & personal care market is led by the United States with 9 billion U.S. dollars and is followed by China (4.5 billion U.S. dollars). In contrast, the ranking is trailed by Estonia with 12.85 million U.S. dollars, recording a difference of 9 billion U.S. dollars to the United States.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding revenue in the cosmetics segment of the beauty & personal care market and a ranking by country regarding revenue in the skin care segment of the beauty & personal care market.

Revenue of the personal hygiene market worldwide by country in 2022 (in million U.S. dollars)

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Supplementary notes

The Personal Hygiene segment covers all products intended for personal cleansing such as soaps and syndets, shower gels, bathing products, deoderants, antiperspirants, and shaving products. Sales in this segment are driven more by price than brand awareness and in most markets it underperforms compared to other segments, however it has proved to be stable during times of financial crisis and shown a surprising vitality in recent years. The most important manufacturers are Procter & Gamble, Beiersdorf and Henkel.

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