Per-capita volume sales in the paper tissues market worldwide by country 2022

Singapore is leading the ranking by per capita sales volume in the paper tissues segment of the tissue & hygiene paper market, recording 1.84 kg. Following closely behind is Norway with 1.61 kg, while Thailand is trailing the ranking with 0.39 kg, resulting in a difference of 1.45 kg to the ranking leader, Singapore.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding per capita sales volume in the incontinence segment of the tissue & hygiene paper market and a ranking by country regarding revenue in the household paper segment of the tissue & hygiene paper market.

Per-capita volume sales in the paper tissues market worldwide, by country in 2022 (in kilograms)

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Supplementary notes

Tissues are made from pulp and are designed primarily for cleaning the nose. In addition, facial tissues for facial cleansing are included in this market. The depicted market value reflects both the consumer market (B2C) as well as the professional Away-from-Home (AfH tissue) markets which caters to commercial customers like private companies and hospitals. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the B2C and B2B market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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