Per-capita volume sales in the toilet paper market worldwide by country in 2017

This statistic contains data on per-capita volume sales in the Toilet Paper market by country in 2017. United States leads in per-capita volume sales with 12.55 kilograms. For information on over 200 markets in up to 50 countries, please visit Consumer Market Outlook.

Per-capita volume sales in the toilet paper market worldwide, by country in 2017

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Supplementary notes

Toilet paper represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The depicted market value reflects both the consumer market (B2C) as well as the professional Away-from-Home (AfH tissue) markets which caters to commercial customers like private companies and hospitals. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the B2C and B2B market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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