Per-capita volume sales in the toilet paper market worldwide by country 2022

Comparing the 44 selected regions regarding the per capita sales volume in the toilet paper segment of the tissue & hygiene paper market, Singapore is leading the ranking (11.84 kg) and is followed by Norway with 10.94 kg. At the other end of the spectrum is India with 3.24 kg, indicating a difference of 8.6 kg to Singapore.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding per capita sales volume in the tissue & hygiene paper market and a ranking by country regarding revenue in the paper tissues segment of the tissue & hygiene paper market.

Per-capita volume sales in the toilet paper market worldwide, by country in 2022 (in kilograms)

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Supplementary notes

Toilet paper represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The depicted market value reflects both the consumer market (B2C) as well as the professional Away-from-Home (AfH tissue) markets which caters to commercial customers like private companies and hospitals. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the B2C and B2B market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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