Per-capita volume sales in the consumer electronics market worldwide by country in 2017

The Consumer Electronics market comprises electronic and digital devices used privately either for entertainment (television sets, radios , etc.), communication (telephones, smart phones, etc.) or home-office activities (printers, copiers). Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but the latter are excluded from this market outlook as they serve a purpose different than the one mentioned above. This market outlook includes both b2c (business to consumer) and b2b (business to business) sales, which is relevantly when it comes to the office electronics. Big brands in this category are Samsung, Dell, HP, Apple, LG, Sony, etc. The Consumer Electronics market is driven by innovation – a constant improvement on existing products and their blend in creation of new commodities. This is why many of the devices contained in this market have more than one purpose (e.g. smart phones can be used as cameras, radios, etc.), and, in order to realize a consistent segmentation, focus is on their main function.