Segment shares in total market revenue of the cosmetics and personal care market in Latin America 2017

This statistic contains data on the share the individual segments of the cosmetics and personal care contributed to the total market revenue in Latin America in 2017. Skin Care has the largest market share with 35.28%. For information on over 200 markets for up to 50 countries, please visit Consumer Market Outlook.

Segment shares in total market revenue of the cosmetics and personal care market in Latin America in 2017

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Supplementary notes

The Cosmetics and Personal Care market is here defined as consumer goods for beauty and body care. Beauty services, such as hairdressers and nail salons, are not included. Products that primarily serve medical purposes are also excluded here but shown as part of the OTC Pharmaceuticals market. The cosmetics industry is characterised by a handful of global players with internationally recognized brands of which the most important are L'Oréal, Unilever, Procter & Gamble, Estee Lauder, Shiseido and Beiersdorf. The most important trends in the industry are the growing importance of emerging markets, especially in the Asia-Pacific region, as well as a noticable upturn in the usage of colour cosmetics, mainly driven by social media. The market is structrued into the following segments:

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