Digital advertising touchpoints in Germany 2024

Published by
Umair Bashir,
Aug 1, 2024
"Video portals (e.g., YouTube)" and "Search engines" are the top two answers among German consumers in our survey on the subject of "Digital advertising touchpoints".
Find this and more survey data on digital advertising touchpoints in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital advertising touchpoints in Germany as of June 2024

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Number of respondents

36,009 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

18

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Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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