Most popular categories for online purchases in China 2023

Most popular categories for online purchases in China as of December 2023

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Number of respondents

4,099 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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Statistics on " Fashion e-commerce worldwide "

Other statistics that may interest you Fashion e-commerce worldwide

Overview

5

Leading markets

6

Leading players

8

Online traffic

6

Consumption

8

Further related statistics

14
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