Travel product online bookings in China 2023

Travel product online bookings in China as of December 2023

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Number of respondents

4,098 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these travel products have you booked online (website or app) in the past 12 months?"

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Statistics on " E-commerce in China "

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General overview

5

B2B e-commerce

4

B2C and C2C e-commerce

5

Leading e-commerce enterprises

3

Current trends in e-commerce

5

E-commerce consumer demographics

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Further related statistics

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