Most used social media platforms by type in Brazil 2023

Published by
Alexander Kunst,
Jun 12, 2023
84 percent of Brazilian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among 4,560 consumers.
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Most used social media platforms by type in Brazil as of March 2023

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Number of respondents

4,560 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What kinds of social media do you use regularly?"

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Overview

6

Audiences

4

Demographics

5

Usage

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Messaging apps

6

Social influence marketing

8

Further related statistics

6

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Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
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