Online vs. offline product research by category in Finland 2022

When asked about "Online vs. offline product research by category", most Finnish respondents pick "Consumer electronics (e.g. TV, smartphones)" as an answer. 70 percent did so in our online survey in 2022.
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Online vs. offline product research by category in Finland in 2022

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Number of respondents

2,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products do you mostly look for information online rather than offline?"

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