Online vs. offline purchases by category in India 2022

Published by
Alexander Kunst,
Mar 8, 2023
60 percent of Indian respondents answer our survey on "Online vs. offline purchases by category" with "Clothing". The survey was conducted in 2022, among 4,031 consumers.
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Online vs. offline purchases by category in India in 2022

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Source

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Number of respondents

4,031 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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Overview

7

Segments

6

Sites and apps

8

Consumption

8

Social & live shopping

8

Further related statistics

14

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Topics

Online shopping behavior in the UKU.S. Gen Z & millennials: consumer goods and shopping behaviorOnline shopping behavior in the United StatesOnline grocery shopping in the United Kingdom (UK)Department stores in the United Kingdom (UK)
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