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Spending money on digital music content in the Netherlands 2017

As of 2017, 16 % of Dutch consumers at the age of 18 to 64 spent money on digital music content as a part of subscription in the past 12 months of 2017, while less than 10 % of the respondents spent money on music downloads in the same period. However, the main share of respondents who generally listen to online music, preferred doing so free of charge.

Rise of digital music in the Netherlands
Music is an integral part of many people’s lives in the Netherlands. As of 2013, most of Dutch consumers aged 16 to 34, stated that listening to music would play an essential role for their happiness. Music for long time was listened to via analog ways, such as cassettes, cd’s and vinyl records. However, in the past few years, the revenue of digital music streaming services has outperformed its analog counterpart by a considerable margin.

Online music streaming services in the Netherlands
YouTube and Spotify are two of the most popular channels to listen music online in the Netherlands. Both these services offer free and paid music subscriptions to their customers and as of 2018, both have a combined number of over 10 million users in the Netherlands. However, as of 2018, consumers in the European country spend more time listening to music on Spotify than on YouTube.

Have you spent money on digital music content in the past 12 months?

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Number of respondents

1,024 respondents

Age group

18 to 64 years

Supplementary notes

Multiple answers were possible.

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