Brand awareness by product category in Nigeria 2017

The displayed data on brand awareness by product category shows results of the Statista Global Consumer Survey conducted in Nigeria in 2017. Some 42 percent of respondents stated that they pay particular attention to brands when it comes to household appliances.
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline und online world of the consumer.

In which of these categories do you pay particular attention to brands?

Share of respondents
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Source

Number of respondents

892 respondents

Age group

18 to 64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "Nigeria"

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