Advertising & Marketing

Attitudes towards online advertising in Nigeria 2022

Published by

Alexander Kunst,

Mar 15, 2023

When asked about "Attitudes towards online advertising", most Nigerian respondents pick "I don't mind advertising if I get free content in return" as an answer. 41 percent did so in our online survey in 2022.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Attitudes towards online advertising in Nigeria in 2022

Characteristic	Share of respondents
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Number of respondents

1,042 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?"

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