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Attitudes towards online shopping in Poland 2020

Before purchasing something online, more than seven out of every ten respondents in Poland do some research on the internet to find out more about the product they are interested in, as of 2017. Another 63 percent of the respondents believe that online customer reviews are very helpful when it comes to determine a product’s characteristics or rate its quality.

Which is the most popular online store in Poland?
Unlike many other countries in Europe where Amazon reigns supreme as the leading online shopping platform, Polish marketplace Allegro is the most popular online store in Poland: More than 85% of Polish consumers (15 and older) surveyed were aware of this online platform in 2020, as compared to a moderate share of 8% of respondents being familiar with Amazon. Similarly, Allegro registers almost 194 million visits per month, during the same period, making it one of the most popular e-commerce platforms in the world.

Who spends the most on online shopping in Europe?
As of 2018, in no other European country, consumers invest more in online shopping than in United Kingdom. An average British consumer spent 942 euros on online shopping in 2018, more than twice the expenses on online shopping of consumers in Poland.

Which of these statements on online shopping do you agree with?

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Number of respondents

2,088 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "E-commerce in Europe"

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