Consideration of trends/franchises when choosing toys in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on the consideration of trends/franchises when choosing toys. Some 27 percent of respondents stated that they always pay attention to trends/franchises when choosing toys.
The Survey Data Table for the Statista survey Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018 contains the complete tables for the survey including various column headings.

Do you pay attention to trends/franchises when choosing toys? This means well-known brands, such as Frozen, Star Wars, Bob the Builder or Spider-Man.

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Number of respondents

1,036 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household

Supplementary notes

Multiple answers were possible.

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About the industry

1

About the region

10

Other regions

10

Related statistics

10

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Topics

Toy industryVideo game industrySporting goods industry in the U.S.Sporting goods in CanadaToy industry in Canada
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