Popular brands of electronic toys in the U.S. 2018

This statistic shows the results of a survey conducted in the United States in 2018 on popular brands of electronic toys. Some 66 percent of respondents stated that their child owns toys from Fisher Price.
The Survey Data Table for the Statista survey Toys and Games in the U.S. - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018 contains the complete tables for the survey including various column headings.

From which of these manufacturers/brands of electronic toys does your child or do your children own toys? This means radio devices, electronic pets, etc. This is not about smartphones or televisions.

Share of respontents
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Source

Number of respondents

1,003 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household; respondents who have electronic toys for their children in their household

Supplementary notes

Multiple answers were possible.

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Statistics on "Toy industry"

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