Sports & outdoor: top 3 online stores in Sweden in 2018, by net sales

The e-commerce market category “Sports & Outdoor” includes leisure products relating to sport and outdoor activities. Sport and outdoor items also include clothing, shoes as well as sport and outdoor equipment, for example hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories and winter sports gear.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.