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Switzerland: top 10 online stores 2018, by revenue

According to the study e-commerce Market Switzerland 2019, with a revenue of US$801.8m is leading the Swiss e-commerce market. The store is directly followed by with US$791.6m and on the third place went to with over US$470m.

The e-commerce market in Switzerand

Over the past few years, turnover in the Swiss B2C e-commerce market has risen steadily, most recently amounting to around US$6.0 billion. In 2018, the electronics & media and fashion sectors were among the segments with the highest revenues in the e-commerce market in Switzerland. Both together electronics & media and fashion accounted for about the 50% of the B2C e-commerce market in Switzerland. Moreover, the segment food & beverages is expected to growth more than 12% between 2019 and 2020.

Digitec Galaxus, a big thing in Switzerland

AS of 2018, the group employed a total of 1350 people and had a turnover of CHF992.0 million. Digital Galaxus AG belongs to the Migros Group. With a turnover of around CHF28.4 billion, the Migros Group is the leading retail company in Switzerland. Within the Group, a distinction can be made between the business areas of cooperative retail trade, non cooperative trade, industry and wholesale trade, travel and financial services. The cooperative retail trade is the most important mainstay of the business and the core of this division is food retailing.

Most popular online stores in Switzerland in 2018, by e-commerce net sales

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Release date

December 2019



Survey time period


Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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