Sweden top toys and baby online store sales 2018

This statistic presents a ranking of the most popular online stores in Sweden in the toys and baby segment in 2018, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2018, market leader jollyroom.se generated 36 million U.S. dollars via the sale of toy and baby products in Sweden. The online store lekmer.se was ranked second with a revenue of 27,4 million U.S. dollars.

Most popular online stores in the toys and baby segment in Sweden in 2018, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
jollyroom.se	36
lekmer.se	27.4
babyland.se	11

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Release date

June 2019

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Region

Sweden

Survey time period

2019

Supplementary notes

The e-commerce market category “Toys & Baby” includes the sale of toys, and products for infants (e.g. clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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