Top online stores Denmark 2022

Zalando.dk is leading the Danish e-commerce market, with e-commerce net sales of US$278 million in 2022 generated in Denmark, followed by apple.com with US$267 million. Third place is taken by elgiganten.dk with revenues of US$223 million. Hm.com is the fourth biggest online store in Denmark with net sales of US$212 million in 2022.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Denmark in 2022, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
zalando.dk	278.6
apple.com	267.9
elgiganten.dk	223.2
hm.com	212.6
boozt.com	168.2
ikea.com	165.9
matas.dk	130.5
asos.com	129.8
shein.com	128.9
coop.dk	123.1

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

In cooperation with

Release date

August 2023

More information

Region

Denmark

Survey time period

2022

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

Citation formats