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Denmark: Top 10 online stores

Published by
Lukas Peters,
Apr 30, 2022
Elgiganten.dk is leading the Danish e-commerce market, with e-commerce net sales of US$ 361 million in 2020 generated in Denmark, followed by Zalando.dk with US$ 291 million. Third place is taken by Apple.com with revenues of US$ 171 million. Boozt.com is the fourth biggest online store in Denmark with net sales of US$ 144 million in 2020.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 20,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Denmark in 2020, by e-commerce net sales (in million U.S. dollar)

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Sources

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In cooperation with
ecommerceDB.com
Release date

September 2021

Region

Denmark

Survey time period

2020

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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E-commerce in DenmarkE-commerce in the European UnionE-commerce in GermanyPayment methods in Denmark E-commerce in the Nordics
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