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Influence of societal norms on luxury purchase decisions in the U.S. 2018

What influence do societal norms and expectations have on your purchase decision?

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Source

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Number of respondents

900 respondents

Age group

18 years and older

Supplementary notes

Base: American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years.

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Statistics on "Luxury personal goods industry worldwide"

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