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Important factors influencing specific luxury brand purchase in the U.S. 2018

Published by Alexander Kunst, Jan 6, 2020
The displayed data on the main factors influencing luxury brand purchase shows the results of a Statista survey conducted in the United States in 2018. Some 57 percent of respondents stated that they chose brands which they found appealing.
The Survey Data Table for the Statista survey Luxury in the United States 2018 contains the complete tables for the survey including various column headings.

Based on which aspects do you decide on a specific luxury brand?

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Source

Number of respondents

900 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

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Global personal luxury goods industryCosmetics Industry in the U.S.Luxury Watch IndustryMoët Hennessy Louis Vuitton (LVMH Group)The Kering Group
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