Retail bakeries revenue in the U.S. 2012-2022

The revenue of retail sales of bakeries in the U.S. demonstrated a gradual annual increase between 2012 and 2016, a trend that is likely to be replicated over the next few years as well. According to estimates by Statista based on the data gathered by the US Census Bureau, the market is expected to reach 5,857 million U.S. dollars by 2022, up from almost 4,524 million U.S. Dollars in 2017.

Multi-grain bread leads the market

Bread is a staple food in the diets of many American consumers. For the 52 weeks ending March 24, 2019, fresh bread and rolls were the best-selling bakery products in the U.S. with sales amounting to approximately 13.31 billion U.S. dollars. According to estimates by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 325.01 million Americans used bread in 2019, which is more than 99 percent of the total population. This figure was projected to increase to 333.71 million in 2023. Among all types of breads, whole wheat / multi-grain breads proved to be the most popular between 2011 and 2019. According to the survey, store brands or private labels, were the most consumed in 2019.

Gluten-free bread is in demand

The global shift towards healthy eating has had a positive impact on the sales of gluten-free bread in the US as well. Among the various reasons cited, choice of a better lifestyle is considered as the primary driver for choosing gluten-free breads.

Retail bakeries revenue in the U.S. 2012-2022

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

The industry classification is based on the NAICS 12 - system in the U.S.. The industry “retail bakeries“ has the code “311811“.

Details on the methodology can be found here.

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