Smart Home penetration rate per segment in Europe 2027

Over the last two observations, the user penetration is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2019 to 2027. It is estimated that the user penetration is continuously rising in all segments. In this regard, the SmartHome segment achieves the highest value of 40.92 percent in 2027.

Find other insights concerning similiar markets and segments, such as a comparison of average revenue per unit (ARPU) worldwide and a comparison of average revenue per unit (ARPU) in Denmark.

Smart Home penetration rate per segment forecast in Europe from 2019 to 2027

Characteristic	SmartHome	Comfort & Lighting	Control & Connectivity	Energy Management	Security	Home Entertainment	Smart Appliances
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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