Industry revenue of »programming and broadcasting activities« in Belgium 2011-2023

Revenues from programming and broadcasting activities in Belgium, which include television and radio, are projected to decline drastically from 1 billion U.S. dollars in 2011 to 439 million U.S. dollars by 2023. One of the main reasons for this is the growth of OTT and SVOD platforms such as Netflix, YouTube and Amazon Prime, to name a few, which have resulted in a decline in television viewership. Streaming revenues earned by Netflix have grown an astounding 23 fold between 2014-2019, with the number of subscribers amounting to over one million in 2019. Additionally, smart speakers and online music apps have replaced the basic functionality of a radio, thereby resulting in declining investments in radio broadcasting activities. In fact, a 2018 survey conducted by Statbel revealed that 43 percent of the population preferred listening to music online. It is estimated that the radio broadcasting industry will be defunct in the country, by 2023.

Industry revenue of »programming and broadcasting activities« in Belgium from 2011 to 2023

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Sources

Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Belgium. The industry “programming and broadcasting activities“ has the code “J60“.

Details on the methodology can be found here.

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