U.S. online dating ARPU by segment 2030

The average revenue per user (ARPU) is forecast to experience significant growth in all segments in 2030. Concerning the three selected segments, the segment Matchmaking has the largest average revenue per user (ARPU) with 117.12 U.S. dollars. Contrastingly, Casual Dating is ranked last, with 32.53 U.S. dollars. Their difference, compared to Matchmaking, lies at 84.59 U.S. dollars.

Find other insights concerning similiar markets and segments, such as a comparison of average revenue per user (ARPU) in Germany and a comparison of number of users in Germany.

Online dating average revenue per user (ARPU) in the United States from 2020 to 2030, by segment (in U.S. dollars)

Characteristic	Matchmaking	Online Dating	Casual Dating
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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